STEEL CURTAIN U & 1NINE MEDIA JOIN FORCES

ALLEN, Texas — Steel Curtain U today announced a new strategic partnership with 1Nine Marketing & Media to jointly market and sell advertising inventory and sponsorship opportunities across the 37 collegiate athletic conferences represented by Steel Curtain U.

The partnership brings together Steel Curtain U’s expansive footprint in college athletics with 1Nine Marketing & Media’s expertise in media buying, brand strategy, advertising sales, and integrated marketing solutions. Together, the companies will create scalable opportunities for brands seeking meaningful engagement with college sports fans, students, alumni, and local communities across conferences and schools in NCAA Division II, NAIA, and junior college.

Under the agreement, 1Nine Marketing & Media will support the development and sale of advertising inventory tied to live streaming, conference championships, digital media assets, sponsorship integrations, and other multimedia opportunities throughout Steel Curtain U partner conference networks.

“This partnership represents a major step forward in our mission to enhance revenue opportunities for conferences and member institutions,” said Darin David, president, Steel Curtain University. “1Nine Marketing & Media brings tremendous experience and relationships in national advertising and media sales, and together we are building a national platform that connects brands with passionate college sports audiences in authentic and impactful ways.”

Steel Curtain U currently represents 37 collegiate conferences with nearly 500 schools, providing strategic sponsorship, media rights, and partnership development services throughout the college athletics landscape.

“Our team is excited to partner with Steel Curtain U to help unlock the tremendous value within college conference media and sponsorship assets,” said Omar Thompson, president 1Nine Marketing & Media. “College athletics continues to offer brands one of the most trusted and community-driven environments in sports marketing. We see enormous potential to deliver creative advertising solutions that benefit both corporate partners and the conferences they support.”

The partnership will focus on delivering national, regional, and local sponsorship opportunities across a broad range of categories, including retail, automotive, telecommunications, healthcare, financial services, restaurants, consumer packaged goods, and emerging brands seeking deeper connections with collegiate audiences.

In addition to advertising sales, the collaboration will include integrated marketing campaigns, branded content initiatives, streaming sponsorships, event activations, and customized conference partnership packages designed to maximize value for brands.

About Steel Curtain U
Steel Curtain U is a collegiate sports marketing and partnership agency specializing in conference representation, sponsorship development, media strategy, and revenue generation for college athletic conferences and institutions across the United States.

About 1Nine Marketing & Media
1Nine Marketing & Media is a full-service marketing, advertising, and media agency focused on strategic brand partnerships, media buying, digital marketing, and innovative audience engagement solutions for businesses, sports properties, and organizations nationwide.