STEEL CURTAIN UBUILDING POWERFUL PARTNERSHIPS
small colleges
big impactWe are small college sports. The allure of major colleges is strong, but there is a hidden gem in NCAA Division II, NAIA and community college sports. For marketers and sponsors, there is an untapped, uncluttered space in (so-called) small colleges that captures fans, students, alumni and campus administrators.
SCU can provide national reach from Alaska to Florida as well as targeted local to regional opportunities with individual conferences. Our conference partners encompass 499 colleges, 3.4 million students, and more than 10 million alumni. Best of all, our conferences control their own media, allowing for customized promotions to big audiences through broadcast, web and social.
our conference partners
We represent and partner with these outstanding college athletic conferences and associations.
PCC SPORTS
PCC Sports is working with SCU and five conferences as the official turf, track and tennis court partner.
Oklahoma ford dealers
We are proud to announce the partnership between the Oklahoma Ford Dealers and Sooner Athletic Conference. Ford will be the presenting sponsor for SAC players of the week.
SPONSOR: COLLEGE AVE STUDENT LOANS
We're partnering with the nation's best student loan company to assist student-athletes across five conferences.
Sponsor: Equity Bank
We launched a great new partnership with KCAC and Equity Bank. Great support from Equity for KCAC member institutions and student-athletes!
Sponsor: HomeTown ticketing
We are proud to partner with HTT as the official online ticket provider for 18 of our properties.
sponsor: SAMSUNG
Launching with six conference partnerships, Samsung brings technology solutions to college athletics. The electronics giant also created video boards for SoFi Stadium in L.A. and Allegiant Stadium in Las Vegas.
sponsor: GEICO
GEICO was our first corporate partner and, currently, the insurance giant sponsors four SCU conferences.
Built by Grid
We're partnering with Grid lockers on two conference partnerships helping the leader in fitness club lockers take over the college market.
sponsor: herff jones
We have five partnerships with Herff Jones as the official championship ring provider for our conference partners (GAC, PBC, RRAC, SAC, TSC).
LAUNCH EGF ESPORTS
We formed Launch Esports to assist conferences and colleges as they navigate the world of esports. Click below to visit the Launch Esports website and learn more about our tailored programs.
Our Team
We have an experienced team with decades of sports marketing and sponsorship experience.
Darin David
President
An avid fan of a team from Steel City, Darin brings more than 25 years of sponsorship experience from major brands (Frito Lay, Wells Fargo, HP) and global properties (NFL, MLB, Davis Cup). He knows how brands view successful partnerships.
John Burnett
Partner
You don't drive more than half a billion in sales without knowing a thing or two about the sports industry. John played a key role in the growth of FOX's regional networks and was in sales leadership for FOX Sports Southwest and ESPN.
Leo Pieri
Agency Partner
Leo, the CEO of Lion Consulting, helped major brands navigate the sponsorship landscape as VP of national sales IMG College. He developed partnerships for NCAA, Power-5 conferences and schools. Lion has been a leader in digital marketing for colleges since 2010.
Bill Spicer
Partner
With more than 30 years as THE sponsorship expert at Dr Pepper, Bill has an eye for how to get the most out of a deal. He outperformed those other two soda companies while attaching the brand to college conferences and pro sports properties.
Alfred White
Agency Partner
A proud Texas Tech grad and college sports business legend, Alfred has been successful at his stops across NCAA, College Football Playoff, Conference USA and the Asheville Altitude, which was part of the precursor to the NBA G-League.
Steel Curtain U in the News
August 14, 2024DALLAS – For the first time, the commissioners of the21 athletic conferences that belong to the National Association of Intercollegiate Athletics have agreed to cooperate as a group on brand sponsorships. The conferences have also selected Dallas-based multi-media rights agency, Steel Curtain U,...CONTACT US TODAY
So we can start building a customized partnership for your brand.
© 2022 Steel Curtain U