• STEEL CURTAIN U

    BUILDING POWERFUL PARTNERSHIPS

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    small colleges
    big impact

    We are small college sports. The allure of major colleges is strong, but there is a hidden gem in NCAA Division II, NAIA and community college sports. For marketers and sponsors, there is an untapped, uncluttered space in (so-called) small colleges that captures fans, students, alumni and campus administrators.

     

    SCU can provide national reach from Alaska to Florida as well as targeted local to regional opportunities with individual conferences. Our conference partners encompass 499 colleges, 3.4 million students, and more than 10 million alumni. Best of all, they control their own media, allowing for customized promotions to big audiences through broadcast, web and social.

  • our conference partners

    We represent and partner with these outstanding college athletic conferences and associations.

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    California Collegiate Athletic Association

    NCAA DII
    CA

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    Central Atlantic
    Collegiate Conf.

    NCAA DII

    NJ, PA, DE, NY, CT

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    Conference
    Carolinas

    NCAA DII

    NC, SC, GA, TN

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    Great American

    Conference

    NCAA DII
    AR, OK

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    Great Lakes

    Valley Conference

    NCAA DII

    MO, IL, IN, IA

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    Great Northwest

    Athletic Conference

    NCAA DII
    WA, OR, AK, ID, MT, BC

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    Lone Star

    Conference

    NCAA DII

    TX, NM, OK, AR

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    Peach Belt

    Conference

    NCAA DII
    GA, SC, FL, NC

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    Rocky Mountain
    Athletic Conference

    NCAA DII
    CO, SD, UT, NE, NM

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    Sunshine State

    Conference

    NCAA DII

    FL

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    American Midwest Conference

    NAIA

    MO, AR

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    Appalachian Athletic Conference

    NAIA

    TN,KY,GA,NC,SC,VA

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    Cascade Collegiate Conference

    NAIA

    OR, WA, ID

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    Frontier

    Conference

    NAIA

    MT

     

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    Golden State
    Athletic Conference

    NAIA

    CA, AZ

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    Great Plains
    Athletic Conference

    NAIA

    IA, NE, ND, SD

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    Kansas Collegiate
    Athletic Conference

    NAIA

    KS, MO, NE, OK

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    Mid-South
    Conference

    NAIA

    KY, TN, GA, OH

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    Red River
    Athletic Conference

    NAIA

    TX, LA, NM

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    Sooner
    Athletic Conference

    NAIA

    OK, TX, AR, KS, AZ

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    Southern States
    Athletic Conference

    NAIA

    AL, GA, MS, FL, LA

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    Sun
    Conference

    NAIA

    FL, GA, SC

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    Wolverine-Hoosier
    Athletic Conference

    NAIA

    MI, OH, IN

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    The Summit
    League

    NCAA DI

    ND,SD,CO,IL,MN,NE

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    California Community Coll. Athletic Assoc.

    Community Colleges

    CA

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    Built by Grid

    We're partnering with Grid lockers on two conference partnerships helping the leader in fitness club lockers take over the college market.

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    PCC SPORTS

    PCC Sports is working with SCU and five conferences as the official turf, track and tennis court partner.

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    sponsor: Under armour

    Under Armour partners with six of our conferences while providing the best in uniforms and apparel to many member universities.

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    Oklahoma ford dealers

    We are proud to announce the partnership between the Oklahoma Ford Dealers and Sooner Athletic Conference. Ford will be the presenting sponsor for SAC players of the week.

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    sponsor: Hour-a-thon

    We're changing the way athletic departments raise funds with Hour-A-Thon. Twelve of our conferences have partnered and are seeing the impact.

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    Sponsor: Spry

    We're excited to bring a wide-ranging partnership with Spry to Conference Carolinas.

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    SPONSOR: COLLEGE AVE STUDENT LOANS

    We're partnering with the nation's best student loan company to assist student-athletes across five conferences.

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    Sponsor: Equity Bank

    We launched a great new partnership with KCAC and Equity Bank. Great support from Equity for KCAC member institutions and student-athletes!

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    sponsor: helmet tracker

    Helmet Tracker is partnering with CCCAA to assist athletic departments with equipment management.

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    Sponsor: barnes & noble college

    We have launched 13 conference partnerships with BNC! We're working with the #1 campus bookstore in support of conference academic programs.

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    Sponsor: HomeTown ticketing

    We are proud to partner with HTT as the official online ticket provider for 18 of our properties.

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    sponsor: SAMSUNG

    Launching with six conference partnerships, Samsung brings technology solutions to college athletics. The electronics giant is creating video boards for SoFi Stadium in L.A. and Allegiant Stadium in Las Vegas.

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    sponsor: GEICO

    GEICO was our first corporate partner and, currently, the insurance giant sponsors four SCU conferences.

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    sponsor: Studio architects

    Studio Architects has extensive experience with SEC and esports venues, and they are bringing their capabilities to members of the Peach Belt Conference.

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    sponsor: jimmy John's

    Freaky fast sandwich makers at Jimmy John's have signed on with Sunshine State Conference to support road teams and players of the week.

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    sponsor: herff jones

    We have five partnerships with Herff Jones as the official championship ring provider for our conference partners (GAC, PBC, RRAC, SAC, TSC).

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    Sponsor: Raising cane's

    Raising Cane's focuses on making excellent chicken fingers and leveraging college partnerships including two of our conferences.

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    LAUNCH EGF ESPORTS

    We formed Launch Esports to assist conferences and colleges as they navigate the world of esports. Click below to visit the Launch Esports website and learn more about our tailored programs.

  • Our Team

    We have an experienced team with decades of sports marketing and sponsorship experience.

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    Darin David

    President

    An avid fan of a team from Steel City, Darin brings more than 20 years of sponsorship experience from major brands (Frito Lay, Wells Fargo, HP) and global properties (NFL, MLB, Davis Cup). He knows how brands view successful partnerships.

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    John Burnett

    Partner

    You don't drive more than half a billion in sales without knowing a thing or two about the sports industry. John played a key role in the growth of FOX's regional networks and was in sales leadership for FOX Sports Southwest and ESPN.

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    Leo Pieri

    Agency Partner

    Leo, the CEO of Lion Consulting, helped major brands navigate the sponsorship landscape as VP of national sales IMG College. He developed partnerships for NCAA, Power-5 conferences and schools. Lion has been a leader in digital marketing for colleges since 2010.

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    Bill Spicer

    Partner

    With more than 30 years as THE sponsorship expert at Dr Pepper, Bill has an eye for how to get the most out of a deal. He outperformed those other two soda companies while attaching the brand to college conferences and pro sports properties.

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    Alfred White

    Agency Partner

    A proud Texas Tech grad and college sports legend, Alfred has been successful at his stops across NCAA, College Football Playoff, Conference USA and the Asheville Altitude, which was part of the precursor to the NBA G-League.

  • CONTACT US TODAY

    So we can start building a customized partnership for your brand.