• STEEL CURTAIN U

    BUILDING POWERFUL PARTNERSHIPS

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    small colleges
    big impact

    We are small college sports. The allure of major colleges is strong, but there is a hidden gem in NCAA Division II, NAIA and community college sports. For marketers and sponsors, there is an untapped, uncluttered space in (so-called) small colleges that captures fans, students, alumni and campus administrators.

     

    SCU can provide national reach from Alaska to Florida as well as targeted local to regional opportunities with individual conferences. Our conference partners encompass 499 colleges, 3.4 million students, and more than 10 million alumni. Best of all, our conferences control their own media, allowing for customized promotions to big audiences through broadcast, web and social.

  • our conference partners

    We represent and partner with these outstanding college athletic conferences and associations.

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    California Collegiate Athletic Association

    NCAA DII
    CA

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    Central Atlantic
    Collegiate Conf.

    NCAA DII

    NJ, PA, DE, NY, CT

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    Conference
    Carolinas

    NCAA DII

    NC, SC, GA, TN

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    Great American

    Conference

    NCAA DII
    AR, OK

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    Great Lakes

    Valley Conference

    NCAA DII

    MO, IL, IN, IA

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    Great Northwest

    Athletic Conference

    NCAA DII
    WA, OR, AK, ID, MT, BC

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    Lone Star

    Conference

    NCAA DII

    TX, NM, OK, AR

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    Peach Belt

    Conference

    NCAA DII
    GA, SC, FL, NC

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    Rocky Mountain
    Athletic Conference

    NCAA DII
    CO, SD, UT, NE, NM

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    Sunshine State

    Conference

    NCAA DII

    FL

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    American Midwest Conference

    NAIA

    MO, AR

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    Appalachian Athletic Conference

    NAIA

    TN,KY,GA,NC,SC,VA

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    Cascade Collegiate Conference

    NAIA

    OR, WA, ID

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    Frontier

    Conference

    NAIA

    MT

     

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    Golden State
    Athletic Conference

    NAIA

    CA, AZ

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    Great Plains
    Athletic Conference

    NAIA

    IA, NE, ND, SD

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    Kansas Collegiate
    Athletic Conference

    NAIA

    KS, MO, NE, OK

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    Mid-South
    Conference

    NAIA

    KY, TN, GA, OH

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    Red River
    Athletic Conference

    NAIA

    TX, LA, NM

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    Sooner
    Athletic Conference

    NAIA

    OK, TX, AR, KS, AZ

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    Southern States
    Athletic Conference

    NAIA

    AL, GA, MS, FL, LA

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    The Sun
    Conference

    NAIA

    FL, GA, SC

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    Wolverine-Hoosier
    Athletic Conference

    NAIA

    MI, OH, IN

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    The Summit
    League

    NCAA DI

    ND,SD,CO,IL,MN,NE

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    California Community Coll. Athletic Assoc.

    Community Colleges

    CA

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    Built by Grid

    We're partnering with Grid lockers on two conference partnerships helping the leader in fitness club lockers take over the college market.

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    LAUNCH EGF ESPORTS

    We formed Launch Esports to assist conferences and colleges as they navigate the world of esports. Click below to visit the Launch Esports website and learn more about our tailored programs.

  • Our Team

    We have an experienced team with decades of sports marketing and sponsorship experience.

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    Darin David

    President

    An avid fan of a team from Steel City, Darin brings more than 25 years of sponsorship experience from major brands (Frito Lay, Wells Fargo, HP) and global properties (NFL, MLB, Davis Cup). He knows how brands view successful partnerships.

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    John Burnett

    Partner

    You don't drive more than half a billion in sales without knowing a thing or two about the sports industry. John played a key role in the growth of FOX's regional networks and was in sales leadership for FOX Sports Southwest and ESPN.

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    Leo Pieri

    Agency Partner

    Leo, the CEO of Lion Consulting, helped major brands navigate the sponsorship landscape as VP of national sales IMG College. He developed partnerships for NCAA, Power-5 conferences and schools. Lion has been a leader in digital marketing for colleges since 2010.

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    Bill Spicer

    Partner

    With more than 30 years as THE sponsorship expert at Dr Pepper, Bill has an eye for how to get the most out of a deal. He outperformed those other two soda companies while attaching the brand to college conferences and pro sports properties.

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    Alfred White

    Agency Partner

    A proud Texas Tech grad and college sports business legend, Alfred has been successful at his stops across NCAA, College Football Playoff, Conference USA and the Asheville Altitude, which was part of the precursor to the NBA G-League.

  • Steel Curtain U in the News

    DALLAS – For the first time, the commissioners of the21 athletic conferences that belong to the National Association of Intercollegiate Athletics have agreed to cooperate as a group on brand sponsorships. The conferences have also selected Dallas-based multi-media rights agency, Steel Curtain U,...
  • CONTACT US TODAY

    So we can start building a customized partnership for your brand.